Fintech2025
How Fixing Attribution Increased Qualified Leads by 45% for a Fintech Company
Their campaigns were optimized for form fills, not qualified approvals. We rebuilt attribution to track the full funnel and slashed CAC by 62%.
ClientMichael Rodriguez
LocationAustin, TX
Duration8 weeks
Overview
Their campaigns were optimized for form fills, not qualified approvals. We rebuilt attribution to track the full funnel and slashed CAC by 62%.
A lending fintech was spending $240K/month on paid search and display, optimizing for form submissions. But their approval rate was only 12%, meaning 88% of leads were wasted spend. We implemented full-funnel tracking from click to approval, trained their campaigns on qualified conversions, and helped them stop paying for users who would never convert.