Turn Your Analytics Data Into Decisions Executives Trust
Raw analytics data is not a business insight. We build custom dashboards and attribution models that translate your tracking data into clear, actionable reports your entire team can understand and act on.
What Happens When Reporting Is Done Wrong
Dashboards nobody uses
Reports built for data teams, not decision makers. Too complex, not aligned to what leadership needs.
Wrong attribution model
Last-click attribution gives 100% credit to the final touchpoint, misrepresenting which channels actually drive performance.
Vanity metrics over business metrics
Reports full of sessions, bounce rates, and impressions — but no connection to revenue or pipeline.
No channel comparison
You cannot see which marketing channel delivers the best ROI because the data is siloed by platform.
What Is Analytics Reporting & Attribution?
Custom KPI Dashboards
Reports built around your actual business metrics — not default templates.
Attribution Modelling
Apply models that reflect how your customers actually buy and convert.
Cross-Channel View
See all marketing channel performance in a single, unified report.
Executive Reporting
Concise dashboards designed for leadership and non-technical stakeholders.
What's Included
Custom GA4 Dashboards
GA4 Explorations and reports configured to your KPIs, with saved segments and custom dimensions.
Looker Studio Dashboards
Visually polished, shareable dashboards pulling from GA4, ad platforms, and your CRM in one place.
Attribution Model Setup
Data-driven, linear, or time-decay attribution configured in GA4 with documentation on how to interpret each.
Channel Performance Report
Cross-channel view comparing traffic, conversions, revenue, and ROAS across all marketing channels.
Funnel Performance Analysis
Visualisation of drop-off rates at every funnel stage to identify where to focus optimisation effort.
Executive Reporting Template
A clean, concise monthly reporting format built for non-technical stakeholders and leadership reviews.
Actionable Insights, Not Just Charts
We build reporting that executives actually use, translating complex tracking data into clear business outcomes.
KPI Alignment
Dashboards built around metrics that drive your business.
Accurate Attribution
Implementing data-driven models to credit the right channels.
Unified View
Bringing CRM, ad, and web data together in one place.
Executive Clarity
Cutting through the noise to highlight what truly matters.
Stakeholder Buy-In
Reports designed specifically for non-technical leadership.
ROI Focus
Connecting marketing activities directly to revenue impact.
How We Build Your Reporting
KPI Definition
We align with your team on the exact metrics that matter — revenue, pipeline, CAC, ROAS — and map them to available data sources.
Data Source Audit
We verify that all data feeding your reports is accurate and complete before building any visualisation on top of it.
Dashboard Build
We build custom Looker Studio or GA4 dashboards with the right metrics, right visualisations, and right audience in mind.
Attribution Configuration
We configure attribution models in GA4 and your ad platforms and document what each model means for how you interpret results.
KPI Definition
We align with your team on the exact metrics that matter — revenue, pipeline, CAC, ROAS — and map them to available data sources.
Data Source Audit
We verify that all data feeding your reports is accurate and complete before building any visualisation on top of it.
Dashboard Build
We build custom Looker Studio or GA4 dashboards with the right metrics, right visualisations, and right audience in mind.
Attribution Configuration
We configure attribution models in GA4 and your ad platforms and document what each model means for how you interpret results.
Platforms We Report From
Frequently Asked Questions
What is marketing attribution and why does it matter?
Marketing attribution is the process of assigning credit to the marketing channels and touchpoints that contributed to a conversion. It matters because without it, you do not know which channels actually drive revenue — and you will consistently over-invest in the wrong ones and under-invest in the ones that work.
What is the difference between last-click and data-driven attribution?
Last-click attribution gives 100% of the conversion credit to the final marketing touchpoint before conversion. Data-driven attribution uses machine learning to distribute credit across all touchpoints based on their actual contribution to conversions. Data-driven is almost always more accurate for understanding true channel performance.
What is the best attribution model for my business?
For most businesses with enough conversion data (GA4 requires at least 400 conversions per month), data-driven attribution is recommended. For businesses with less data or very short consideration periods, last-click may be sufficient. We will recommend the right model based on your business model and data volumes.
Can you build dashboards that pull from multiple platforms?
Yes. Looker Studio can connect to GA4, Google Ads, Meta Ads Manager, Search Console, BigQuery, Google Sheets, and many CRM platforms simultaneously. We build unified dashboards that give you a single view of performance across all channels.
How long does it take to build a custom dashboard?
A standard Looker Studio dashboard connecting 2–3 data sources takes 1–2 weeks. More complex dashboards pulling from BigQuery, CRM, and multiple ad platforms with custom metrics take 3–5 weeks depending on data availability and stakeholder requirements.
Build Reporting Your Team Will Actually Use
Start with a free audit of your current reporting setup. We will show you what is missing and what better reporting would look like for your business.