A leading healthcare group had patient touchpoints across website, mobile app, call center, and in-clinic systems — but no unified view. Patients who booked online, called to reschedule, then completed via app were counted as three separate people. We integrated Adobe Analytics, Tealium, and their CRM to stitch the full journey together.

How Unified Patient Data Across Adobe, Tealium & CRM Increased Appointment Conversions by 47%

Overview

Fragmented data across web, app, and call center meant they couldn't see the full patient journey. We unified everything and unlocked smarter retargeting.

!The Challenge

Technologies

Objectives

Platform & Audience

Process

How we made it happen

1. Identity Resolution Strategy

2. Data Integration & Event Forwarding

3. Cross-Device Journey Mapping

4. Retargeting & Automation

Measurable Outcomes

Key Solutions

Selected Work

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