A global life sciences company was struggling to enroll patients in clinical trials. Their website got traffic, but enrollment conversion was only 18%. We implemented real-time journey tracking and discovered patients were dropping off at steps the company didn't even know existed.

How Real-Time Patient Journey Tracking Increased Trial Conversions by 39% for a Life Sciences Company

Overview

Clinical trial enrollment was stuck at 16%. We mapped the full patient journey and identified invisible drop-off points.

!The Challenge

Technologies

Objectives

Platform & Audience

Process

How we made it happen

1. Screener Instrumentation

2. Real-Time Journey Tracking

3. CRM Integration & Attribution

4. Drop-Off Analysis & Optimization

Measurable Outcomes

Key Solutions

Selected Work

How Unified Patient Data Across Adobe, Tealium & CRM Increased Appointment Conversions by 47%