A premium travel company had rich customer data locked in silos. Website behavior, booking history, loyalty status, and email engagement never talked to each other. We implemented Adobe Experience Platform to create unified customer profiles and enable real-time personalization across every touchpoint.

How Leveraging Adobe Experience Platform Increased Bookings by 46% for a Travel Brand

Overview

Generic marketing and poor segmentation meant they were treating all travelers the same. Adobe AEP unlocked real-time personalization.

!The Challenge

Technologies

Objectives

Platform & Audience

Process

How we made it happen

1. Data Architecture & AEP Implementation

2. Segmentation & Audience Building

3. Personalization Activation

4. Journey Orchestration

Measurable Outcomes

Key Solutions

Selected Work

How Unifying Cross-Channel Traveler Data Increased Bookings by 41% for a Travel Platform