An online travel platform was losing 73% of bookings at checkout. Users would browse on mobile, abandon on desktop, and never return. We unified their tracking, implemented cross-device retargeting, and built automated recovery campaigns that brought travelers back.

How Unifying Cross-Channel Traveler Data Increased Bookings by 41% for a Travel Platform

Overview

Checkout abandonment was 73% and retargeting was broken. We unified their data and built smart recovery flows.

!The Challenge

Technologies

Objectives

Platform & Audience

Process

How we made it happen

1. User Identity & Cross-Device Tracking

2. Checkout Funnel Instrumentation

3. Dynamic Retargeting Setup

4. Optimization & Testing

Measurable Outcomes

Key Solutions

Selected Work

How Leveraging Adobe Experience Platform Increased Bookings by 46% for a Travel Brand